I’m Kidus Minyelshowa, a designer focused on building clear visual systems. My work centers on structure, using layout, hierarchy, typography, and motion to create frameworks that organize how brands and ideas are communicated. Rather than approaching design as a collection of isolated visuals, I focus on defining relationships between elements so the work remains consistent, adaptable, and easy to use across different contexts. The aim is always clarity: making complex information readable and design decisions durable.

INSTAGRAM LINKEDIN

KIDUS MINYELSHOWA

A designer working on visual systems,
identity, and structured design.

FEATURED WORK

Selection of recent projects

EEC

Palace Museum

Heineken EVP

MORE WORK

Lalibel

A visual identity for Lalibel that captures the essence of heritage through sleek, contemporary design, balancing traditional motifs with a modern aesthetic.

Re'es

An identity project centered on leadership and clarity, using a strict typographic framework to establish a distinct and professional entity.